He makes me feel pretty much comfortable. The story seems a little weird at first. It tickles me, I want to know more. What on earth is he going to say? “Well, if you stay with me, I’ll tell you more…” James replies. Time and effort - Every person that ends up with a successful blog, starts out with the knowledge that the blog will [...]
Not Just Sales and Advertising
by Gerrie Coertzen on 19. Jun, 2009 in Marketing News
Marketing is a process of research, planning, action, control and improvement, all centred around the goal of satisfying customer needs profitably. You should identify your target customers, understand them better than your competitors do, add value to your product or service and find a competitive advantage. “Marketing is a process of finding those products and services that satisfy your [...]
Health Claims in Marketing
by Gerrie Coertzen on 19. Jun, 2009 in Health News, Marketing News
Tough regulations govern companies who market products based on health claims. Be careful not to use scientific words for common conditions that are unfamiliar to consumers and never suggest that consumers should use certain products in excess. If advertisers claim that products are guaranteed to work, they should have enough proof of these claims. So called [...]
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