Marketing is a process of research, planning, action, control and improvement, all centred around the goal of satisfying customer needs profitably. You should identify your target customers, understand them better than your competitors do, add value to your product or service and find a competitive advantage.
“Marketing is a process of finding those products and services that satisfy your customer needs, then making it available to them at an acceptable price and telling them all about it. If the process is researched, planned and executed correctly, your business will make a healthy profit.” Gerrie Coertzen, Independent Marketing Executive.
