Email marketing remains an effective tool to reach more customers. That said, you have to follow a strategy and best practice:
- Recipients must opt-in to receive newsletters
- Give them something useful in exchange for their email address
- Messages should be targeted
- Communicate something useful or newsworthy
- Manage lists effectively
- Respond swiftly to any request
- Monitor results and improve on each campaign
Before you start an email campaign you have to form a strategy. Here are a few questions you might consider. Will you use an external provider or manage the campaign in-house? How regular will you send a campaign? What will the tone of your campaign be? How will you populate the email contact list? What value will you provide in order to get new email addresses?
