Email marketing is a very effective tool to reach your potential customers. It is important that you follow best practice, adhere to regulations and plan a strategy before you start your campaign:
- Recipients must opt-in to receive newsletters
- Give them something useful in exchange for their email address
- Messages should be targeted
- Communicate something useful or newsworthy
- Manage lists effectively
- Respond swiftly to any request
- Monitor results and improve on each campaign
Before you start an email campaign, you have to form a strategy. Here are a few questions you may consider when writing your email marketing strategy.
- Will you use an external provider or manage the campaign in-house?
- How regular will you send a campaign?
- What will the tone of your campaign be?
- How will you populate the email contact list?
- What value will you provide in order to get new email addresses?
