Have you seen marketing messages spray painted on dirty pavements recently?
A creative agency used so called “clean” advertising to promote a website for a car maker in 5 major cities in the UK: London, Manchester, Leeds, Bristol and Birmingham. The messages were spray painted on pavement sites with high-footfall using naturally collected rain water. These markings last for around two to three weeks and then simply fade away.
As many people have not seen this form of advertising before, it attracted more attention and people slowed down and took time to take it in. This already attracted more than 135,000 people to the website with over 3,400 people registering details to obtain more information in the future.
I’ve seen these advertisements all around London, they are brilliant! They are made by a company called Street Advertising Services
http://www.streetadvertisingservices.com
Jonathan at Word Media