Here are 10 easy steps you should follow to improve your website performance. This is by no means a definitive list, but it sure is a good start (even if you have limited technical know-how). Why not print out the list and use it as your own action plan? 1.) Decide on the best keywords. Research and find those keywords [...]
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Starting Stories
He makes me feel pretty much comfortable. The story seems a little weird at first. It tickles me, I want to know more. What on earth is he going to say? “Well, if you stay with me, I’ll tell you more…” James replies. Time and effort - Every person that ends up with a successful blog, starts out with the knowledge that the blog will [...]
Not Just Sales and Advertising
Marketing is a process of research, planning, action, control and improvement, all centred around the goal of satisfying customer needs profitably. You should identify your target customers, understand them better than your competitors do, add value to your product or service and find a competitive advantage. “Marketing is a process of finding those products and services that satisfy your [...]
Clean Advertising
Have you seen marketing messages spray painted on dirty pavements recently? A creative agency used so called “clean” advertising to promote a website for a car maker in 5 major cities in the UK: London, Manchester, Leeds, Bristol and Birmingham. The messages were spray painted on pavement sites with high-footfall using naturally collected rain water. [...]
Health Claims in Marketing
Tough regulations govern companies who market products based on health claims. Be careful not to use scientific words for common conditions that are unfamiliar to consumers and never suggest that consumers should use certain products in excess. If advertisers claim that products are guaranteed to work, they should have enough proof of these claims. So called [...]
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